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Amazon image requirements

Amazon asks for a pure white main image, the product filling about 85%, at least 500 px on the longest side, zoom from 1000 px, no text on the main image.

Main image

Background
Pure white (RGB 255, 255, 255)
Product fills the frame
about 85%
Whole product shown
Yes
One unit only
Yes
Added text allowed
No

All images

Shape
Not set (ShotImg exports 1:1 square)
Longest side at least
500 px
Zoom from
1000 px on the longest side
Longest side at most
10000 px
Formats
JPEG, PNG, TIFF, GIF
Text on other images
Yes

Infographics allowed on secondary images; no Amazon logos or "Best seller" badges on any image; photorealistic AI people need a metadata tag (this product shows no people).

The order of a set on Amazon

A ShotImg export to Amazon puts the images in this order under these names, ready for bulk upload. These are the teapot sample's real files.

  1. Sample: White main imageWhite main imageSKU.MAIN.jpg
  2. Sample: Scene 1Scene 1SKU.PT01.jpg
  3. Sample: Feature imageFeature imageSKU.PT02.jpg
  4. Sample: Size imageSize imageSKU.PT03.jpg
  5. Sample: Material close-upMaterial close-upSKU.PT04.jpg
  6. Sample: Scene 2Scene 2SKU.PT05.jpg
  7. Sample: Scene 3Scene 3SKU.PT06.jpg

Common reasons images are refused

  • Text, a logo, a graphic or a watermark on the main image Source
  • A main image background that is not pure white (RGB 255, 255, 255) Source
  • Part of the product cropped off Source
  • Props that obscure or surround the product Source
  • The product in its packaging, or with brand or swing tags Source
  • Amazon logos or badges such as "Best seller" or "Top seller" on any image Source

Questions

Can the main image be made with AI?
Amazon only asks that images with photorealistic AI-generated people carry a metadata tag (contains-synthetic-performer); product images without people need no tag. Images must still show the product truthfully. Source
How large must an image be to zoom?
From 1,000 pixels on the longest side zoom works; below 500 pixels it cannot be uploaded; 10,000 pixels at most. Source
What happens if the main image does not comply?
Amazon may remove the listing from search until a compliant main image is provided. Source
Which formats are accepted?
JPEG, TIFF, PNG and non-animated GIF; JPEG and RGB colour are recommended. Source

Sources and when they were checked

Checked on 2026-10-19 against Amazon's own pages:

A summary by ShotImg, not the marketplace's own page; its seller center has the final word.