TikTok Shop image requirements

Main image

Background

Pure white (RGB 255, 255, 255)

Whole product shown

Yes

One unit only

Yes

Added text allowed

No

All images

Shape

1:1 square

Longest side at least

600 px

Formats

JPEG, PNG

File size

Up to 4.8 MB

Images per listing

9

Text on other images

No

The listing policy bans added text, graphics, borders and watermarks on all product images (the quality guide encourages image+text steps; the stricter rule applies); AI background changes are allowed if size, color, material and quantity stay true; digital renderings are banned.

The order of a set on TikTok Shop

A ShotImg export to TikTok Shop puts the images in this order under these names, ready for bulk upload. These are the teapot sample's real files.

1. White main imageSKU-01.jpg
2. Scene 1SKU-02.jpg
3. Material close-upSKU-03.jpg
4. Scene 2SKU-04.jpg
5. Scene 3SKU-05.jpg
6. Part close-upSKU-06.jpg
7. Scene 4SKU-07.jpg

Common reasons images are refused

• ·Text, logos, watermarks, borders or graphics covering the product on the main image Source
• ·Marketing or promotion stickers Source
• ·Misleading images Source
• ·Black-and-white images, placeholders or digital renderings of the product Source
• ·Several images of the same angle Source

Questions

Must the main image be on white?

The product listing policy requires a pure white background; the quality guide only recommends white. Following the policy is safer. Source

Can a non-square image be uploaded?

Shapes between 3:4 and 4:3 can usually be uploaded; the bulk tool pads images to 1:1 with white. Source

How many images?

Up to 9 square images; five or more product images are needed for the Good quality tier. Source

Can AI be used on images?

AI must not alter a product's size, colour, material, quantity or bundle contents. Source