Walmart Marketplace image requirements

Main image

Background

Pure white (RGB 255, 255, 255)

One unit only

No

All images

Shape

1:1 square

Zoom from

1500 px on the longest side

Recommended size

2200 × 2200 px

Formats

JPEG, PNG, BMP

File size

Up to 4.8 MB

Text on other images

Yes

Language of words on images

en

Main: pure white 255 (large items may be shown where they are used), cropped close; 2200×2200 recommended, zoom from 1500, ≤5 MB, square; English only on all images, no claims, promotional language or retailer logos; AI images must be truthful, accurate and not misleading. Text on secondary images is not addressed officially; feature images are exported in English without claims.

The order of a set on Walmart Marketplace

A ShotImg export to Walmart Marketplace puts the images in this order under these names, ready for bulk upload. These are the teapot sample's real files.

1. White main imageSKU-01.jpg
2. Scene 1SKU-02.jpg
3. Feature imageSKU-03.jpg
4. Size imageSKU-04.jpg
5. Material close-upSKU-05.jpg
6. Scene 2SKU-06.jpg
7. Scene 3SKU-07.jpg

Common reasons images are refused

• ·Watermarks, your name or your logo on the main image Source
• ·Accessories on the main image that are not included Source
• ·Claims or promotional language on any image Source
• ·Walmart or other retailer or marketplace logos or names on any image Source
• ·Languages other than English on images Source

Questions

Are AI-generated images allowed?

Yes, as long as they are truthful, accurate and not misleading. Source

Are stock photos allowed?

No; actual product images must be used. Source

Can images describe the item's condition?

No; images cannot carry condition descriptions such as "good" or "grade A". Source