eBay image requirements

Main image

Background

No fixed requirement

Whole product shown

Yes

One unit only

Yes

Added text allowed

No

All images

Shape

1:1 square recommended

Longest side at least

500 px

Recommended size

1600 × 1600 px

Formats

JPEG, PNG, GIF, TIFF, BMP, WEBP, HEIC, AVIF

File size

Up to 11.4 MB

Images per listing

24

Text on other images

No

The picture policy bans added borders, text, artwork, marketing and any watermark; photos must represent the item accurately; eBay's own app offers AI backgrounds.

The order of a set on eBay

A ShotImg export to eBay puts the images in this order under these names, ready for bulk upload. These are the teapot sample's real files.

1. White main imageSKU-01.jpg
2. Scene 1SKU-02.jpg
3. Material close-upSKU-03.jpg
4. Scene 2SKU-04.jpg
5. Scene 3SKU-05.jpg
6. Part close-upSKU-06.jpg
7. Scene 4SKU-07.jpg

Common reasons images are refused

• ·Photos that do not accurately represent the item Source
• ·Added borders Source
• ·Added text, artwork or marketing material Source
• ·Watermarks of any type Source
• ·Stock photos for used, damaged or defective items Source

Questions

How large should photos be?

At least 500 pixels on the longest side, about 1600×1600 recommended, up to 12 MB a file and 24 photos. Source

Must photos be square?

No; eBay says 1:1 or 16:9 photos look best. Source

What happens on a breach?

The listing may be removed, a warning issued, activity restricted or the account suspended. Source