Wildberries image requirements
Wildberries asks for any main image background, at least 900 px on the longest side.
Main image
- Background
- No fixed requirement
- Whole product shown
- Yes
- One unit only
- Yes
- Added text allowed
- Yes
All images
- Shape
- Not set (ShotImg exports 3:4 upright)
- Longest side at least
- 900 px
- Formats
- JPEG, PNG, WEBP
- File size
- Up to 10 MB
- Images per listing
- 30
- Text on other images
- Yes
At least 700×900 (the card creation help says 700×933; the official pages disagree); up to 30 images, 10 MB each, JPG, PNG or WebP, compression quality 65% or more. No shape is set; ShotImg exports 3:4. A neutral, clean background that contrasts with the product; the product whole and as large as possible; one product per photo (a set shown complete on the first). No prices, QR codes, discounts, contacts, outside links, rewards for reviews, sales counts, calls to action or words like "хит", "топ", "лучший из всех", "лидер продаж". A little infographic on the main image is fine, but the larger the text the lower the rating; promotional words such as "распродажа" or "только сегодня" lower it too.
The order of a set on Wildberries
A ShotImg export to Wildberries puts the images in this order under these names, ready for bulk upload. These are the teapot sample's real files.
White main imageSKU-01.jpg
Scene 1SKU-02.jpg
Feature imageSKU-03.jpg
Size imageSKU-04.jpg
Material close-upSKU-05.jpg
Scene 2SKU-06.jpg
Scene 3SKU-07.jpg
Scene 4SKU-08.jpg
Part close-upSKU-09.jpg
Common reasons images are refused
- Your product is absent Source
- Prices, QR codes or discounts Source
- Contacts or links to outside sites Source
- A reward for reviews, or the number sold Source
- Calls to action, such as calling a manager, comparing or buying Source
- Evaluative words such as "хит", "топ", "лучший из всех" or "лидер продаж" Source
Questions
- How many images at least?
- At least two; products without photos do not appear in search. Up to 30. Source
- How long to fix a rejected card?
- 72 hours, or the card is blocked. Source
- Can the main image carry text?
- A little infographic is fine, but the larger the text the lower the card's rating; poor AI images and badly translated text lower it too. Source
Sources and when they were checked
Checked on 2026-10-19 against Wildberries's own pages:
- https://seller.wildberries.ru/instructions/ru/ru/material/item-photo-rules-recommendations-and-common-mistakes
- https://seller.wildberries.ru/instructions/ru/ru/material/how-to-create-card
- https://dev.wildberries.ru/en/docs/openapi/item-management
A summary by ShotImg, not the marketplace's own page; its seller center has the final word.